Your Brand, The Next Media Company: How A Social Business Strategy Enables Better Content, Smarter Marketing, And Deeper Customer Relationships (Que Biz-Tech)

Download Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships (Que Biz-Tech) ebook

By Michael Brito | Category: Business and Money books | DMCA

There is a content surplus and an attention deficit in the minds of consumers today. They are highly influential and aiding others down the purchase funnel using organic conversations about the products they care about and the ones they don't. In order to reach these consumers, brands must create recent, relevant and value add content in order to break through the clutter and successfully change t...

Series: Que Biz-Tech
Hardcover: 272 pages
Publisher: Que Publishing; 1 edition (October 19, 2013)
Language: English
ISBN-10: 0789751615
ISBN-13: 978-0789751614
Product Dimensions: 6.4 x 0.8 x 9.3 inches
Amazon Rank: 1211873
Format: PDF ePub TXT ebook


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Michael Brito’s Your Brand, The Next Media Company is an excellent resource for MBA courses in social media marketing. Professors will delight in its academic rigor, social business strategy perspective and link to traditional branding and media conc...

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  • Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships (Que Biz-Tech) epub
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